5 questions with Leanne Kemp, Founder and CEO at Everledger
Could you define what your job role details and your day to day routine?
I am the founder and CEO of Everledger. I have a responsibility to keep the business afloat and make sure that we have a mission, purpose and strategy that is understood and followed by all the members of our team. This is very core of how we operate in Everledger. I consider this as the beginning of my responsibilities. I have a responsibility to communicate the purpose and capabilities of Everledger to the world; I have a responsibility to originate and follow up the client/partner interest in Everledger services and products; and I have a responsibility to play a role in the design and execution of our services. However, all these responsibilities are effectively supported by a very strong senior management team that are always willing to take an initiative and go extra mile in their execution.
My day to day routine consists of face-to-face meetings with relevant stakeholders and numerous conference calls ranging from potential and existing client engagement, industry engagements, internal calls with various senior management and team members, media interviews as well as NGO and government organisations – all while in different parts of the world as I travel extensively for meetings and speaking engagements appearances. I am constantly on a plane but with Wi-Fi connectivity these days, it is easy for me to catch up on my emails there.
I am also the appointed Queensland Chief Entrepreneur in Australia and my government commitments overlap with my role in Everledger focusing on driving entrepreneurship and innovation.
How is your organisation applying blockchain technologies today?
We use blockchain to track high-value asset provenance in industries including diamonds, coloured gemstones and wine. This is done by converging science and technology as the forensic approach sets a unique identity of the asset which is then immutably tracked on the blockchain. This provides authenticated provenance which is important to advance industries as consumers are increasingly demanding transparency in order to make an informed purchasing decision.
This is only possible through our strategic domain partnerships with industry leaders within those specific industries.
What were the biggest challenges in using this technology?
Educating the industries on what blockchain is and how it is a value-add to their businesses. Blockchain has long been associated with its use for cryptocurrencies, which in itself has had gained some negativity over the past years. In addition, many of the industries that we are focused on have a very traditional way of operating and the use of nascent technology goes against their natural instincts.
What can we expect from Everledger in the next 12 months?
We have launched a couple of projects recently and will continue to build and expand the use of our platform in those industries. In addition, we have new markets to enter, especially those where provenance and trust matter.
As a company, we are still growing and looking to expand our team to 150 over the next 12 months.
What can we expect to happen in the blockchain space in the next 12 months?
Increasing knowledge and understanding of it. More adoption by industries in the use of blockchain for provenance tracking. There are many pilot programs in play over the past few years and hopefully they mature into market application.
Leanne Kemp will be speaking on a panel and delivering a keynote talk at Blockchain Expo Global 2019.